.png)
A chance meeting with Vivienne Westwood on the London Underground, more than a decade spent in Notting Hill, West London, buying and selling vintage apparel and homeware while working in the fashion industry, an invitation to serve as a royal dresser at Kensington Palace and a background in architectural interior design have all shaped the distinctive world of Oscar & Patch.
From humble beginnings in Notting Hill, West London, to the cathedral city of Truro, Cornwall, Oscar & Patch has grown to grace elegant homes and families worldwide with its distinctly British style. Founded in 2008, we are an independently owned British luxury brand inspired by a modern-vintage aesthetic. Embodying family, heritage, and the beauty of what is passed down. Our collections span heirloom-quality childrenswear, womenswear, and homeware, bringing a refined, contemporary edge to the timeless balance between town and country. From Cornwall to New York, and even to a little prince, Oscar & Patch has quietly found its place in some of the world's most beautiful homes.
After leaving my childhood home in a small Cornish fishing port to seek my fortune in the vibrant city of London in the 1990s, I spent a decade immersed in the world of fashion, working alongside some of the industry’s most influential figures. During this time, I was involved in shows set within some of Britain’s most iconic architectural buildings – experiences that continue to influence our collections today. Alongside my work as a stylist in the fashion industry, I ran a small business buying and selling couture, vintage clothing, and rare retro homeware, trading primarily at Portobello Market and throughout Notting Hill.
There, I built a loyal client base of influential figures within the fashion world. With the support of The Prince’s Trust, which awarded me a £3,000 start-up grant, and guidance from industry mentors, I was able to transform this early venture into something far more meaningful – a journey that would, in time, lead to Oscar & Patch.
“As a proudly British brand, our team celebrates the craftsmanship for which Britain was once the envy of the world. We work with some of Britain’s finest mills, weavers and craftspeople - many holding Royal Warrants -alongside our own atelier, bringing together care, authenticity and attention to detail while capturing the subversion and eccentricity of great British style for a global audience.”
Following the birth of our founder’s first son, Oscar, came the idea for beautifully considered collections for women who wanted to dress their children - and their homes - with the same sense of timeless British style. Designed for modern family life, each piece is made with longevity in mind and intended to be passed from one generation to the next.
Following the traditions of the great houses and the craftsmanship of Savile Row and Jermyn Street tailors, our Founder and Creative Director, Lisa Baker, draws on years of experience working alongside world-renowned fashion houses and dressing members of the royal family. Today, under her watchful eye, we bring together stylists, designers, pattern makers, cutters and craftspeople in a collaborative approach to creation and production, shaping a distinctive British design language that is entirely our own.
“This charming, instantly recognisable hand-drawn logo evokes the origins of our English house: the story of a Cornish boy and his dog. Named after my first-born son, Oscar, and his faithful friend, Patch, they became our original muses and much-loved brand mascots — a timeless symbol of family, companionship and the heart of Oscar & Patch today.”
Inspired by the dynamism and history of London and the traditions of English nautical life, Oscar & Patch developed an individual style known as Le Style Anglais. That spirit remains at the heart of the brand: between town and country, the serenity of Cornwall and Devon and the energy of London, age-honoured craft meets an innovative edge
. Heritage is balanced with a modern sense of rebellion - breaking convention to create something new.Our homeware draws on the great English practitioners of the 18th and 19th centuries and the confidence and flair of the 1960s and 1970s —influences that continue to shape our design language. Historic references are always interpreted with a fresh, modern sensibility. Colour, pattern and classic detail sit alongside contemporary elements, creating pieces that are both beautiful and useful.
Legend has it that all the brand secrets were whispered across the rolling hills of the British countryside, the founder’s home set amid the rugged coastlines of Devon and Cornwall and the magical serenity of Dartmoor - a rich, interconnected landscape steeped in Celtic-rooted folklore.
Along the way, many people and organisations have played a meaningful part in the Oscar & Patch story, and we remain deeply grateful for their support. From a £3,000 grant from The Prince’s Trust, now The King’s Trust, at the very beginning, to support from the European Regional Development Fund (ERDF), Creative England and the “She Started It” BIPC Grant, each has helped us move forward. We were also honoured to receive Theo Paphitis’ #SBS (Small Business Sunday) award.
Over the decades, we have received significant recognition, including from Carole Middleton, mother of Catherine, Princess of Wales, for our childrenswear collections, designed with a distinctly understated British elegance. This recognition reflects our enduring commitment to craftsmanship, restraint in design, and a very British sense of ease.
